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Chapter 128 : The Expert in Sales, Dell
How exactly Michael Dell's technical skills in hardware were, was hard to define.
At least in Lin Lixin's view, the growth value of the stat belonging to hardware was only an A, not reaching the level of a super genius.
But his talent in the business aspect was absolutely the most outstanding among the younger generation of the same period.
Strong enough to break the charts!
From certain angles, Dell and Jobs were extremely similar in many ways.
Е̄ n̂ ũm a
Even their strong desire for control over their companies was identical.
Remember the first release website domain name twkan.com
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He spent only 4 years to take his enterprise from a small workshop in a college dorm to going public.
And after Dell Inc. became one of the world's largest PC manufacturers, Michael Dell took it private again in 2013, bringing Dell Inc. back into his own hands.
Generally speaking, privatization is not necessarily a good thing for a large enterprise that has already gone public.
But Dell was never a person who followed the rules.
Ė ṅ ǔm̆ а́ .і ḋ
After he took Dell back, Dell successfully transformed and rapidly adjusted its shrinking market share.
It is no exaggeration to say that Michael Dell is to Dell Inc. what Jobs is to Apple.
It wasn't the company that made him, but he who created the golden age of Dell Inc.
Round Rock, Texas.
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PC's Limited, which is the future Dell Inc.
"Hello, hello, Mr. Lin."
Е n̄umа́
Compared to Jobs, Dell's personality appeared much younger, his whole person still carrying the vigor and liveliness of a young man.
Calculating the days, he had just passed his 21st birthday a few days ago.
His office was not as advanced as imagined, looking more like a medium-sized assembly plant.
A pile of PC motherboards and monitors were stacked on the workbenches, but it didn't appear chaotic.
Cardboard boxes waiting to be shipped were neatly arranged, more than half of which were the "Turbo PC" model he developed.
Hundreds of workers were busy with their respective tasks, either assembling new PCs or repairing damaged parts. Of course, there were also salespeople specifically responsible for contacting customers via phone.
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These salespeople were exactly the important core of PC's Limited, and also the key to their ability to wrestle with other major PC manufacturers.
"Yes, sir, rest assured, a 20MB hard drive is absolutely enough to handle all the work you need…"
The salesperson propped the receiver with his shoulder to free up his two hands, quickly noting down the other party's needs on the order form, "Memory? We can increase the memory to 512KB…"
Although this model required consuming a large amount of manpower, it also allowed them to bypass middlemen and deal one-on-one with customers.
Lin Lixin looked at the sales department a few more times with great interest.
"Mr. Dell's company style is quite different from what I imagined."
E ṅ um а̂ .i̇ d
Having just seen Jobs's typical Silicon Valley elite startup company not long ago, suddenly returning to such an unpretentious environment made him a bit unaccustomed.
"No, no, no, Mr. Lin, this is exactly our advantage."
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Dell casually took the document handed over by an employee, glanced at it, signed his name, and led Lin Lixin and the other two into a small independent office, "Mr. Lin, our PC's Limited can provide customers with PCs of the same configuration at a price nearly 30% cheaper. Do you understand what this means?"
"No need to bear the risk of finished product inventory, build-to-order, and… interest-free cash flow."
Jim's SGI was already a company doing business in this area, and he reacted immediately, realizing the terrifying commercial potential existing within this.
There was a certain time difference between receiving the customer's payment and purchasing the required components.
Е n ů mӑ . і d
In a sense, this was an interest-free loan lent to Dell by the customer.
"Exactly! Doing business with customers' money, transferring the risk out of our company."
"Not only that, Mr. Dell's model can push new technologies to the market in the shortest possible time."
The angle Lin Lixin focused on was more inclined towards their first graphics card, NovaRadeon.
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If Dell was willing, they could even directly and specifically market professional gaming PCs installed with graphics cards to customers.
In a sense, this was the most primitive and efficient "big data user profiling".
Ẁė b̆ n ö vè l̊ Еṅumа
Lin Lixin nodded slightly. Dell's sense of smell in the business field was absolutely unparalleled in the world, a point that even Jobs couldn't balance.
Even a genius finds it hard to be perfect in every aspect.
"Mr. Dell, I plan to form an alliance organization, gathering——"
"I know, Mr. Lin, you want a fulcrum in the PC lower-tier market, right? No need to say more, I'm in."
Dell didn't even wait for Lin Lixin to finish speaking before a smile rose on the corners of his mouth, as if he was just waiting for Lin Lixin to speak.
"Uh——" Lin Lixin was choked for a moment by his proactiveness, "So easy to talk to?"
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Dell didn't answer directly, but instead counted on his fingers, enumerating them like family treasures: "SGI, NeXT, PC's Limited, Micro-Nova, and——GAMENOVA. Let's show IBM what a new era is."
Such a team already covered all needs from software to hardware, from the ultra-high-end market to the lower-tier market.
"Your information is really well-informed… that's right, I hope to promote…"
"Micro-Nova's independent graphics card, right?"
Dell nodded and directly reached into the drawer, pulling out a circuit board.
To be exact, this was an 8-bit ISA graphics card, a CGA graphics card released by IBM in 1981.
Ѐn umа̃.і.d́
"... That's right, but besides this, I also hope to promote the popularization and standardization of another thing."
Lin Lixin took out that Logitech C7 from his bag, "The mouse."
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"Huh, I understand, but… whether it's a mouse or a graphics card, the first step to selling it is to create demand first."
Although Dell also had orders for matching mice here, the quantity was not considered large.
After all, whether it was Windows 1.0 or the Macintosh graphical operating system, they were still somewhat immature.
Coupled with the unnecessary overhead on system performance, their penetration rate was not high.
Е nǔ m̌а̌_. і̌.d̄
This made the existence of the mouse somewhat awkward.
"Mr. Dell, this is exactly our GAMENOVA's specialty."
Lin Lixin's hand clasped with Dell's, smiling very happily.
Demand? What demand is more direct than playing games?
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California, GAMENOVA Headquarters.
Will held the advanced N language documentation meant for professionals to study, engrossed in his research.
Е̄ ńu m̂.ă.і̄d̆
This was a language packaged into an object-oriented model, somewhat like Objective-C developed based on the C language, only more extreme.
"No wonder development on the NovaBox is so pleasant, this is truly a work of art. I wish I could immediately completely refactor SimCity using the N language right now."
"Don't be anxious, Will." Lin Lixin sat beside him, carefully studying the source code of SimCity, "I prepared two small projects for you to practice with first."
Lin Lixin turned around and took out a document.
Will looked at the title printed on it and couldn't help but read it out loud: "Minesweeper and… Spider Solitaire?"
(End of Chapter)
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