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Chapter 150
A shabby raw fish restaurant, small enough that even 20 people couldn’t fit, and the facilities were unbearably old, yet the owner had never worried about money because of this person.
“Master, I’m here.”
“You’re here! Chairman!!”
Clang, as Lee Sang-byeok entered through the old sliding door, the elderly owner, who used to scold his son over dust on the chef uniform, hurriedly ran out.
“Long time no see. Business going well these days?”
Ẇ еb́n ō v̄ eľ Е̄ ǹ üm̆а̄
“Thanks to you, Chairman, it’s been warm and comfortable.”
“That’s good to hear. Did you prepare a solid one for today?”
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“Of course. I even flew all the way to Jeju Island.”
“Hahaha, look at this, Cheol-ong, as he gets older, his charm gets better, doesn’t it?”
“It’s about time.”
“Keukeu, noisy. Seat the kids. Master, set things up.”
Ẃ.е̇ b̊ǹ o v еl Еn u m̈ а
Behind Chairman Lee Sang-byeok laughing were Secretary General Yoo Cheol-ong, Vice Chairman Lee Young-bin, and CEO Lee Chan-bin of the automobile division—key executives followed.
The heart of Korea’s business world, the LeeDo Group, and those who move it were squeezing into this shabby fish restaurant.
If they wanted, they could have had a company dinner in a much more luxurious restaurant or hotel, but they came to this cramped restaurant without complaint.
On the contrary, there was a subtle pride on their faces because this was the LeeDo Group’s ‘first’ company dinner venue.
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Lee Sang-byeok’s obsession with ‘1’ was beyond imagination.
First,
Е n̆ um̆ а
Number one and the best.
Once started, it had to be number one, and under the LeeDo name, it had to always be the best. It was strange that he wouldn’t care about the first time.
Therefore, whenever Lee Sang-byeok was truly happy, he always came to this first company dinner location.
In other words, coming here with Lee Sang-byeok meant a close enough relationship to share joy.
So, with a single word, Vice Chairman Lee Young-bin, who could shake the smartphone market, set the cutlery, and CEO Lee Chan-bin of LeeDo Automobiles, boasting the largest domestic market share, put soju bottles in an ice bucket.
Where else could one see this scene?
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Only here at this first company dinner location.
Once the setting was done, Lee Sang-byeok lifted a glass filled with soju and said:
“Alright, you know what to do. First glass, let’s go strong. Cheol-ong.”
“Toasting!”
With Yoo Cheol-ong’s booming toast, everyone shouted “Cheers” so loudly the restaurant shook. Soon after, those who emptied their glasses clapped, clap clap clap.
This place was where Lee Sang-byeok only came when something joyful happened. Hence, the drinking always started with applause.
Е̃.n̆ ūm̊ ã
“Keu! Sweet. Sweet. Just like my mood these days, so good. Everyone knows why I’m so happy, right?”
How could they not?
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Lee Sang-byeok had finally gotten the major guild he so desperately wanted.
At Federation of Korean Industries meetings, the word most often mentioned was ‘guild’. Among chairmen, guilds were more than a hobby—they were pride.
As you know, LeeDo Group hadn’t had a guild until now.
Even as the number one conglomerate, they had no pride. So, every time other chairmen laughed and chatted, Lee Sang-byeok would turn his head with a “Ahem…” …until now.
Е́n ùm̀а̀
Now I have one. The guild I didn’t have before finally exists!
The Mir Guild. A guild beyond legend, writing mythology. My guild! MY guild!!
“Hahaha. When I said I spent money, those old geezers were so tense, it was deliciously amusing.”
This wasn’t a joke but a 100% non-fiction fact.
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Every chairman present at the Federation meeting had been tense at his words.
They had competed with Lee Sang-byeok in turbulent times. Who knew where this crazy man’s obsession with being number one would strike?
Е̂ n̊ uṁ а
In fact, if Lee Shin hadn’t stopped him, he would have shown what true wealth really was.
“What did that kid say? There’s a time for everything. Isn’t that brilliant, Cheol-ong? Teaching this old man. Cheeky brat.”
Though he called him cheeky, Lee Sang-byeok’s face was full of laughter because shortly after, he had recruited Hwarang and became the ultimate winner of the stove league.
“Hehehe, now that the results are out, there’s nothing left to say. That rascal made me look ridiculous. Right, Vice Chairman?”
“Sorry.”
“Why are you apologizing? Mine went to you, yours went to him. So is it all my fault? My fault indeed. Hahaha. Now, everyone, a drink.”
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As they put down their glasses, Lee Young-bin’s mouth twitched, trying to suppress his laughter. Even the icy Lee Young-bin found it hard to maintain composure at his father’s praise.
But with Lee Sang-byeok’s next words, Lee Young-bin naturally regained composure…
“I’m truly happy. But at the exact moment of joy, I heard a really interesting story.”
At Lee Sang-byeok’s gesture, Yoo Cheol-ong turned and placed a newspaper down.
The front-page article praised the Kirin Guild, which had continued opening matches for five years.
“Our rascal called me and said, ‘Grandpa, we came second to Kirin?’ He chuckled.”
Е num а
“So I said, what nonsense is this? Speak clearly. Then he showed me this article, and do you know what he said?”
Lee Sang-byeok had assumed the opening match was naturally done by the previous season’s champion guild. That’s how it had always been. So he didn’t think much…
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But the rascal hit him on the head with this fact.
“What’s natural? Hahaha. Right, what’s natural in this world? Right, right, a hundred times correct. Kekekke.”
If he had only done the natural, would LeeDo have grown this big?
It succeeded in the unnatural, so now LeeDo exists.
Е̌ n̂ û mӓ
Hahaha, Lee Sang-byeok laughed for a long while.
But those gathered were tense because the momentum had shifted.
“Cheol-ong, recite what you’ve researched.”
“Yes. Currently, the Mir Guild’s brand power ranks second after the Kirin Guild. Notably, unlike the Kirin Guild which excels in its 20s and 30s, Mir Guild is strong across all ages…”
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Yoo Cheol-ong listed many reasons why the Mir Guild could surpass Kirin and become the protagonist.
Meanwhile, Lee Sang-byeok drank soju and picked up a folded driving service flyer next to the cutlery section.
Ẅëb̊ň о v е́ l Еń um ӓ
After the conversation ended, Lee Sang-byeok shook the neatly folded flyer above his head.
“Kids, what do you think this is, Mulsan?”
“Uh, a flyer!”
“Construction?”
“A flyer!”
“Lee Chan-bin, you too?”
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“Y-yes.”
“And you, Lee Young-bin?”
“…It looks the same to me.”
Lee Sang-byeok clicked his tongue and shook his head.
“Far off. Far off. Not understanding an old man’s heart like this.”
Time to show them.
Е n̄ um̂ а .і́ ḋ.
Lee Sang-byeok shook the neatly folded flyer at Yoo Cheol-ong as well.
“Cheol-ong, what does this look like to you?”
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Yoo Cheol-ong answered as if it were obvious.
“A ticket, isn’t it?”
“What ticket?”
“An opening match ticket, I think. VVIP seat number 1. Looks like the young master put in some effort.”
Ё n̂ú_m а .і́d̆
“!!”
Everyone flinched at the unexpected answer.
Lee Sang-byeok smiled and spoke to everyone.
“See? This is it. This is the answer I wanted.”
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Lee Sang-byeok poured a drink for Yoo Cheol-ong and continued.
“Listen carefully, kids. This ticket has the opening match’s date and time written. Me, Lee Sang-byeok, no matter what happens, will be sitting there. No matter what, Busan. Yeongdo. Dragon King’s Palace. VVIP room. Seat number 1, I will be sitting there.”
W е̌ b̆ n о̀vе̇ l̆ E n̄u mа̀
“Did you get that?”
Rain, snow, typhoons—nothing will stop Lee Sang-byeok.
Even if the Mir Guild loses to the Kirin Guild, he will still watch from the empty screen.
And next to him, these people here will be sitting.
“Got it? You believe me?”
________________________________________
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The next day, executives returned to their respective domains and moved busily.
“All of Strategic Planning to the Vice President’s office.”
“You have 10 minutes. Bring the Crisis Management team to the main conference room, immediately.”
“Stop all unimportant matters, handle this first.”
Lee Sang-byeok’s ground orders were issued.
We will have the opening match.
Ŵе̂b̆ n оv̄ ël̆ Ӗnum̄ а̄
“We need to approach the media first. Somehow reduce the exposure of Kirin Guild, and on the contrary, MIR Guild……”
“We have to silence the Association first. The fact that the Association Chairman plays golf with Ten Thousand King Han Jeong-do……”
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“Shouldn’t we rush to the Secretariat? As you know, time is critical. This is lobbying rather than a public opinion war……”
“Support the fandom first. After all, isn’t this incident triggered by MIR Guild fans stirring things up in the U.S.? We have to……”
Opinions from the nation’s top talents flowed.
Normally, they would be narrowed down and the most feasible opinion chosen, but…… not today.
Ẅ е bn ô vel̊ Ё ṅùm а́
“Proceed with all of them.”
“All…all of them?”
“Do you want me to say it twice?”
“Yes, yes!”
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“What are you waiting for, aren’t you going?”
Forget about selection and focus.
Е ň ũ m̄ а́.і̃d
“Ha, it’s been a while. Director, do you remember me?”
“President, keep the shop free tonight.”
“Dragon Fans Era or whatever era this is, so how much do they need? Go find out!”
Time was short but results had to be delivered.
If they failed, how could they handle Lee Sang-byeok’s disappointment?
In such moments, there’s only one choice.
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Efficiency? Feasibility? Forget it. Just crash through.
When everyone says impossible, do it the way Lee Sang-byeok built this empire.
“Ah, Director, if you’re having trouble, speak up! If it’s not too rude, we’d like to help.”
“I think this way: stagnant water rots. Vice President, it’s time for your victory.”
“Gift certificates? Ha, sorry. I didn’t know Kirin distributes so little. Here, take this first. A tiny handbag. Is it your wife’s birthday?”
“Hahaha, yes. We at LeeDo will support your work. Ah, forget it. Be it volunteer work, charity events, anything, just do it and send us the invoice. We’ll handle the rest. Yes, as much as you need.”
Е n̈ üm ȧ .íd
Open your mouth—money flows in.
Media, association, secretariat, Central Awakener Management HQ, government, even MIR Guild’s fandom.
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LeeDo’s endless supply offensive continued.
And the effect was clear.
[ KBC MIR Guild Special Feature “How Did the Dragon Revive?” ]
[ Unusual Hallyu Boom: Do You Know MIR? ]
Е̂ n ü m̂ӑ
[ Regarding Opening Match, Vice President: “Results matter, but I hope many fans enjoy it.” ]
[ Secretariat on Opening Match Question: “Nothing is confirmed yet.” ]
•
•
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[ Perhaps? Opening Match Controversy Rekindled ]
Kirin Group belatedly realized the gravity of the situation.
W ӗ bn.о v̀е l̈ Е̌ńùm̀а
But was LeeDo Group’s supply offensive really that strong? Did five years make them complacent? Or both?
They moved as best they could, but……
― “What power do we have? We’re just following orders from above.”
― “I told you to help. Krhm, I don’t know. I’m staying out of this matter.”
― “Don’t publish the article? This is media control?”
― Beep beep~ right now I can’t take the call……
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To those already full and lethargic, Kirin could do nothing. Ultimately, they had no choice but to resort to their last method.
However……
― “I’m sorry. The President is in a meeting.”
Does Kirin Group realize this? Their last method is now trying to reach out to another hand.
“Even three years ago with the magic stone auction, this old man has given us so many grievances with the President.”
“Y-yes, that happened……”
Ê n̂ ūm â
“But if you look at the results, thanks to that we got the guild and solved the family’s trouble. Makes you think life is unpredictable. Don’t you think so, President?”
“Yes. Life is unpredictable.”
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“So I’ll extend my hand to the President as much as possible. Will you take it?”
“……”
The President tightly closed his eyes and took the hand.
Feeling the sincerity in the hand, Lee Sang-byeok smiled.
W еb́_n̊ ov̌ĕl Е̇ n̆ ǔmа
•
•
A few days later the article appeared.
[ Secretariat Official Announcement: “The Opening Match Will Be Held in Busan.” ]
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[ [MIR Guild] VS [Haemu Guild] ]
[ First Busan Derby in League History! ]
Ẃ е́b̌ ñо̌ve l Е̌.ṅ ûm̂а
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