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Chapter 159
“Ha……”
Choi Yeo-shim, head of Choi’s Pharmacy, had been sighing frequently these days.
She glanced around. Seeing no one, she patted her head, muttering, “You fool, I’m a fool.”
If her disciples had seen this, they would have fainted—our head of the guild can’t possibly be this cute!
But cute or not, she was very serious.
Ёň ü m а̃
“Failed again…… sigh.”
The reason was this pill.
Dilarang mengopy novel dari Enuma.id.
Around this time last year, Choi Yeo-shim had acted alongside Lee Shin.
The person who had provided needles and other supplies turned out to be the legendary master, Master Akbong, who had a connection with her grandfather. For Choi Yeo-shim’s otherwise bland life, it had been quite a dynamic adventure.
That meeting had satisfied both Lee Shin and Akbong, and Lee Shin gave Choi Yeo-shim one gift, one favor, and one promise.
Her gaze fell on the jade-colored gourd and the yellowish-green parchment in front of her.
En̈ ŭ m̂ a . ї d̀
― “The gift is, here, Elder Dokgoi’s gourd. Just in case, I’ll tell you its purpose: it’s for mixing poisons and medicines. It’s a very precious item, so please take care of it.”
― “And the favor is this: please use that gourd to create this pill. Here are the materials and mixing ratios. I’ll cover all research costs, so just make it.”
Choi Yeo-shim picked up the parchment.
Brush writing was written on the old yellowish-green paper.
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The funny thing was that it was written in crooked Hangul—anyone could tell it was Lee Shin’s writing. If he was going to do this, why not just use A4 paper?
It made her smile at Lee Shin’s playful side, but the content was no joke.
E̊ n um̄_а
“To think this would be a miraculous pill.”
Miraculous pill.
A medicine with wondrous effects.
The most brilliant flower a pharmacist can bloom.
Miraculous pills are commonly known to increase magic (inner energy) and strengthen the body.
That wasn’t wrong, but it only considered the ‘result.’ As a pill, its effects vary widely depending on its purpose and target.
Dilarang mengopy novel dari Enuma.id.
To skip the complicated explanation, the effect of this pill Lee Shin gave was ‘body improvement.’
“Corrects crooked vessels, expels ‘stagnant energy’ from all channels, and purifies the body.”
If one were to compare, it was similar to [Balmoseosu (伐毛洗髓)].
A traditional procedure in Chinese sects to adjust the magical circuits of young disciples.
“A very innovative idea. The more I see it, the more amazed I am.”
The most remarkable point of this pill was its ‘destroy first, restore later’ mechanism using both poison and medicine.
W̄_е̌ b.n̈ óv́ е̃l Е_n̂ u m ă
A concept that could never be attempted without understanding both.
She didn’t say it aloud, but Choi Yeo-shim strongly sensed the presence of her great-grandfather here. He was probably connected in some way.
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That was why she had poured so much passion into making it……
And the result, as you see, was failure.
“Ha……Yeo-shim, Yeo-shim. You fool.”
Lee Shin had even provided the mixing ratios.
Е̇ ṅ üm̃а̌..іd
She had more than enough support and nearly a year of time. Yet the result was just this pill.
“Ha, what kind of medicine must be taken morning and evening for 100 days? Fool.”
Of course, some medicines require a year or two of long-term use, but this one was extreme. Skip a single day, and all accumulated effects vanish.
“The part where you must keep active because circulation doesn’t work is ridiculous. What kind of medicine makes your butt so heavy? Hmph.”
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Even if taken, the medicine’s effect spreads only if the body is activated. Simply put, the user must walk, run, and move to spread the effects.
Up to this point, it was okay. Manageable if the effects were guaranteed. What can’t be done if you’re getting stronger?
Ê n̄ û m а́
But there was one final critical flaw. This pill……
“……doesn’t affect mana at all.”
It improves the body, yet ‘mana’ does not increase.
Even if the body becomes excellent, mana remains unmoved!
The most important function of a miraculous pill… utterly neutered!!
Honestly, Choi Yeo-shim had completed this pill three months ago.
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Back then, it was even more disastrous. The period of intake was almost half a year, and the process of transferring effects to the body, now just ‘exercise,’ had required ‘intense battle.’
After three months of continuous improvement, this was the result.
“To think that after giving the crucial mixing ratio, all I got was such a failed product…… I’m ruined.”
She had received funding worth tens of buildings, yet this was all she made.
Choi Yeo-shim was too embarrassed to lift her head. She felt like her brain would explode thinking of how to explain this to Lee Shin.
But then.
Еn ū ṁа
― “Ooooooh! Huge success!!”
In the phone call that followed her guilty feelings, Choi Yeo-shim panicked.
Dilarang mengopy novel dari Enuma.id.
…What kind of reaction was that?
Had she misheard? She politely explained the shortcomings again, and what came back was:
― “Hahaha, why is that a shortcoming?”
……Eh??
Ẃ ӗ ḃ n.о̄ v̈ ěl̃ Еñ um а̄
________________________________________
Exactly three days after Lee Shin dropped a bomb on the market.
Chae Dong-ha was busy with an investor briefing with only about 30 minutes left.
“How many times have I asked, Mr. Mayor? I must have said ten times to take care of the roads. But you just send the police? Is that it?”
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――――!!
Through his earphones, he heard the mayor apologizing repeatedly. His hands and eyes checked the documents handed by his secretary, and his feet never stopped walking quickly.
Е̃nüm̌ а. ĭd̃
Two hands weren’t enough.
Despite being so busy, a VIP had a minor traffic accident on the way. A driver unfamiliar with Busan’s roads had made a mistake……
Now Chae Dong-ha had experience, and immediately realized.
The secretary’s words, “Why are Busan’s roads so terrible?” perfectly captured it.
“Ha, please, Mr. Mayor. Those coming today are at least chairpersons. Most are top 20 owners in the business world. From your standpoint, this is an opportunity too.”
――――!!
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“Let’s redo everything. We’ll cooperate as well. Yes, understood. Make sure it’s taken care of after the event. Let’s meet at that samgyeopsal place you always go after it’s done.”
As soon as the call ended, Chae Dong-ha double-checked with his team leaders.
“Sales Manager, how’s the guidance?”
“All team members are out guiding them.”
“Support Manager, drinks and snacks okay?”
“All prepared at the main café.”
W е̊b̀ n о v̂ е̃ l Е̊.nu m̀ а̂
“Check everything to the end. PR Manager, the press team all sent back?”
“If even a hint comes out about today’s attendees, I warned them they shouldn’t even think about covering us in their news this year.”
Dilarang mengopy novel dari Enuma.id.
“Don’t joke. If something happens today, access is truly forbidden.”
“Yes.”
“Then everyone, a bit more effort!!”
-Clap clap.
Ē_n um ӓ
Team leaders disperse after clapping.
Now in his third year, Chae Dong-ha looked properly managerial.
Which made him think even more: I’ve changed, but why has that person remained the same?
“Why can’t I wear these glasses? It’s my signature!”
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“Representative, please noooo!”
“Aah! Please!! Wear these. They suit you better!”
Е̊ ṅ ú m ӓ .ĭd
“What’s going on?”
“Dong-ha hyung? You’re here.”
“Vice CEO! Please stop him!”
“He insists on wearing those horrible glasses!!”
“Isn’t it okay? Looks like a professor.”
“Eek!!”
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“My precious face!!”
Lee Shin, wearing the spinning glasses, blew hand kisses, startling the stylists. The young man adjusting his hair couldn’t bear to watch and squeezed his eyes shut.
Chae Dong-ha thought:
“…Should I hit him?”
“Hyung, I think that thought just came out.”
“Indeed, it seems it was even physically expressed.”
W ēb̈n̈ õ v é l È n̈ ŭ m á
“Ah, ahahaha, my mistake?”
“No. It’s all my fault.”
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Chae Dong-ha walked expressionlessly, held out his hand to the stylist.
The glasses were placed in his hand, Lee Shin’s spinning glasses removed, and the proper pair put on him.
He then casually tossed them back.
-Snap!
Ẃe b́n̊о vel̊ Е nu mа́
“It’s my fault I couldn’t serve the representative properly.”
“Uh, hmm. I see.”
In times like this, drift.
When Lee Shin asked for what he requested, Chae Dong-ha handed over a file folder and three T-shirts.
Dilarang mengopy novel dari Enuma.id.
“Come on, everyone, over here. Hyun-ji, this is the photo with Yeon-woo and Su-bin, right? Here you go.”
“Ahh! Park-Baek line! Thank you, Representative.”
Wеb nо̌v̊еl̃ E n̊u m̄ а.
“Sejong, here’s the photo with Rira and Hwarang duo.”
“Th-thank you! Loyal, loyal!!”
“Ji-min, this one’s unique. Ta-da, a bromide of me and Mountain King.”
“Kyaaa!! Howwww!!”
“Take good care of our kids. Work hard at the promotion! Got it!”
Understood!!
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The three cheered like pterosaurs, and Lee Shin even handed them signed uniforms before sending them off.
Chae Dong-ha shook his head while watching Lee Shin wave.
“Even before such an important event, it’s still fan service?”
“Fan service? I’m just giving gifts. They’re admirable, these young ones working so hard.”
“They’re all older than you, Representative.”
“…So you’ve attended quite a bit? Give me the list. Did Grandfather come?”
Ē nů m а.іd
Chae Dong-ha smirked as he watched Lee Shin urgently check the list. Well, having at least one person maintain that appearance isn’t bad. After all, it’s Lee Shin who usually causes chaos but also gets things done when needed.
“But Representative.”
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“Yes.”
“What about the elixir?”
“What about it?”
“The elixir. Chief Choi Yeo-shim is worried because she thinks it’s a failure.”
W e_bn о v̀ е̊ l̂ E n uḿа
“Why is our Chief like that? I’ve said several times that it's not a failure, but she insists.”
Perhaps she feels burdened that the nation’s pillars are gathering because of her failed elixir; Choi Yeo-shim’s face in the participant seat is half-turned, as if praying for a meteor to cancel this presentation.
Chae Dong-ha is equally skeptical.
“The consumption period is absurdly long, skipping doses leads to nullification, and the requirement to be active for a set time after consumption seems troublesome.”
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Above all:
“They call it an elixir, but it only makes the body healthy without increasing magical power at all. It’s an elixir in name only.”
E̊ n̄ u̇mà . ī d̄
In many ways, it was embarrassing to call it an elixir, and like Choi Yeo-shim, Chae Dong-ha also worried internally.
Yet amidst these concerns, Lee Shin was beaming.
“Brother, what is marketing?”
“Suddenly?”
“I think marketing is promoting a product according to the consumer’s needs.”
It was a sound principle.
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So exemplary it was hard to believe it came from Lee Shin.
“The way to sell a refrigerator in Alaska is not to say ‘Keeps food fresh’ but rather ‘Prevents food from freezing.’”
“…What do you mean?”
“Don’t worry. Watch. Today, I’ll sell refrigerators in Alaska.”
Lee Shin passed with a bright smile, then stepped onto the stage moments later and delivered his first greeting.
“Would you believe it if I said there’s an elixir not just for Awakened, but for ordinary people?”
Е́ ṅ ûm а
________________________________________
A presentation filled with heads of Korea’s top companies.
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Lee Shin was doing ‘marketing’ there.
“Many misunderstand. They think elixirs are miraculous remedies. But all of you here, who could eat elixirs like vegetables, you know…”
“Ordinary people who cannot awaken will find elixirs merely attractive-looking plums.”
In fact, it’s worse than just attractive plums.
Е̌ňǔ m а́
Excessive magical power for ordinary people who can’t control it is poison.
That’s why these group leaders don’t take elixirs, and why they’re interested in an elixir even ordinary people can take.
“So I wondered. Could ordinary people also enjoy the benefits of an elixir? Could we pioneer a market not just for Awakened, but for all humanity?”
Even if the number of Awakened grows slightly each year, the vast majority of the world is still unawakened ordinary people.
Dilarang mengopy novel dari Enuma.id.
If they are not included, the elixir market will inevitably reach its limits.
“I wanted to catch two rabbits. Awakened and unawakened. Hunters and ordinary workers.
Ё ǹ um а .і d
After much contemplation, I realized something. Ah, I was too fixated on the word ‘elixir’!”
What is an elixir? Fundamentally, a potion that increases magical power.
“I kept repeating ‘magical power, magical power.’ But do ordinary people need magical power? No! Our target is all of humanity! So I boldly abandoned it. Magical power from the elixir!”
Instead, he gave them something else.
Something everyone desperately wants, whether Awakened or ordinary.
“…Health, stamina, physique, and youth!”
Dilarang mengopy novel dari Enuma.id.
──!!
The room buzzed for a moment.
The company heads pulled their chairs closer.
Lee Shin raised his eyebrows, took off his coat, and held a small, luxurious glass jar.
“Here is Hwandan in a gold, very high-end glass case. This will restore your vitality. Golf, fitness, jogging, it will give you back the exercise you’ve lost!”
The downside was that one had to move to let the effects spread? Flip it — it forces movement! Makes them exercise!
W̆ĕ b n̄о́ v̆e l̃ Eǹu̇m̆_а̄
“Do you ache all over? Tired and worn out by a harsh daily life? Take this Hwandan morning and evening! Just one hour opens the window of youth. Walk! Run! Enjoy freedom!”
“Our Hwandan will give you this opportunity for 100 days. Morning and evening for 100 days. You can already feel the anticipation. The miracle you’ll gain after 100 days!”
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Thus, the 100-day consumption period becomes an advantage. It creates a routine that even millions couldn’t buy.
Choi Yeo-shim dismissed it as a failure because she was young and Awakened, but also because she didn’t understand the psychology of billionaires.
The people gathered here…they have immense money and an abundance of time.
They earn bundles of cash per second; if they can be a moment younger, even without extending lifespan, they can feel the vigor of youth. Even the ‘possibility’ of it, they would pay millions.
Ŵ еb́n̄о̌ṽ е̂l Е n u̇ m а
This is Lee Shin’s ‘marketing’. Selling according to consumer needs!
“From today, aging is a disease. Even if it’s natural, I want you to believe it’s a disease.”
“Humanity has conquered countless incurable diseases. If aging is a disease, we will eventually find the answer.”
Yes.
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What they need is possibility.
Empty words won’t convince giants who’ve made their own mark. Bold action does.
W_е bńоv̄el Eñu ḿ ӑ
“This is a small answer I will show you.
Introducing! The elixir that will restore your youth!!”
Like a bear reborn as human after 100 days of mugwort and garlic! Just try 100 days. You’ll be reborn as a new human!
Named:
“Woongjin-dan!!”
It was the game-changer set to shake up the elixir market.
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