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Chapter 161
Knock, knock, knock.
Choi Yeo-shim tapped her desk in rhythm with the persistent chatter echoing around her office.
She’d been entertaining “guests” since early morning.
“Listen, Miss Yeo-shim! Just as a nation without history has no future, a noble house that abandons its history is no longer noble!”
“Our house is like a pine tree! A true noble family guards the soil where its roots have taken hold!”
Е̂n̆u̇ m̂ а .í d́
“How could you throw away your pride for money? I cannot accept it!”
Correction—these weren’t really guests.
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The Association of Korean Noble Houses, commonly called the Noble House Union, had barged into her estate unannounced, “advising” her to reconsider collaborating with the Mir Guild.
But calling it “advice” was generous—it was more like a protest.
Choi Yeo-shim stared quietly at the foam-mouthed elders railing against her.
‘Amazing. Truly.’
Ӗn û ṁ а.і d̊
A few years ago, after losing her parents, Yeo-shim had become the head of the Choi Family Pharmacy.
In the chaos that followed, even the person she trusted most betrayed her, and the pharmacy came close to collapse.
Clients turned their backs, debts piled up to her throat.
It was a miserable time. So, grasping at her last straw, she had gone to that so-called “Noble House Union.”
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She had begged them—just once, please, help me.
Looking back, it wasn’t even that much money.
W ēb̈no v̆el̆ Е_n̄ u_m̂а
But at the time, that small sum meant everything.
And how had they treated her then?
‘They told me not to talk about money so crudely.’
They’d put on airs of refinement, dodging the topic of money altogether.
That day, Yeo-shim felt disgust for humanity itself.
She’d cried a lot on her way home, still in mourning clothes.
Dilarang mengopy novel dari Enuma.id.
Thankfully, a few days later, Lee Shin had come to her with a contract.
As the Mir Guild’s fortunes soared, the Choi Pharmacy’s stock also rose in tandem, and now, it had regained much of its former glory.
So this time, she wanted to rise again—hand in hand with Lee Shin.
But then these people suddenly showed up, telling her not to fly?
Saying that noble houses are pine trees and must cling to the ground?
She couldn’t even laugh—it was beyond absurd.
E ñum̊а̇
“Miss Yeo-shim, I don’t believe you had ill intentions, but we’re in a difficult position. My son’s already started hinting about the company, hasn’t he?”
“So you mean to sell our history for pennies? I won’t allow it—not while I still breathe!”
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“In that case, how about this?”
The elderly lady spoke gently.
Incidentally, she was the one who’d once told Yeo-shim to maintain her dignity—yet what she said next was shameful enough to make one wince.
“You’re the one holding the recipe for that ‘elixir that makes one young for a hundred days,’ aren’t you? Why not work with our association instead?”
E n̊ ü mа
“Indeed! Excellent idea! A noble product from a noble house, unsullied by the vulgar world!!”
“We’ll provide the funding. If we all contribute, we can easily cover your lab and factory expenses!”
Perhaps they could already see unimaginable success ahead of them, because their behavior was unimaginably petty and disgraceful.
Still—Yeo-shim could understand, if only a speck of it.
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Lee Shin’s marketing really was astonishing.
‘An elixir for the general public.’
Ẅе b̄ n̂_öv е ĺ Е̊n úm̄ а
He’d packaged the strict consumption method as “exercise,” and the hundred-day course as “a way to build routine.”
Such a radical shift in thinking was something her old-fashioned mind could never have conceived, and the result had shaken the once-quiet elixir market to its core.
So of course these heavy-bottomed noble traditionalists came rushing in to protect their own bowls.
She knew that much—but even so, she couldn’t listen anymore.
“That’s enough, gentlemen. This isn’t appropriate.”
“Miss Yeo-shim!”
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“I’m the head of a family too, sirs. Please, that’s enough discourtesy.”
She had no intention of dredging up old grievances.
It was the past, and lowering herself to their level felt embarrassing.
Instead, she simply handed over the paper she’d prepared.
“As of today, the Choi Family Pharmacy withdraws from the Noble House Union.”
“Head Choi!!”
E̊n̆ úm̈_а._īḋ
“Yeo-shim—no, Head Choi!!”
“Are you truly abandoning your noble house?!”
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“A noble house…? Hah.”
They said she was abandoning her family, but neither her great-grandfather, nor her grandfather, nor her father had ever told her to guard the estate.
They told her to protect the family—and its honor.
So—
Е̃ ň ǔ m̊ȧ
“As long as the faith I hold remains unshaken, I, Choi Yeo-shim, am the Choi Family Pharmacy.”
Please leave. I won’t see you off.
The elders rose one by one at her firm dismissal.
Some glared at her, their pride wounded; others turned away in shame.
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And just as the last of them left—
“By the way, Chairman, I’m curious.
Enùmа̊
Where exactly did you hear…that story?”
“……Ahem.”
The drug’s formula, dosage, even the lab details—you seem to know an awful lot, don’t you?
At Yeo-shim’s suspicious gaze, the chairman vanished in haste.
She watched their pitiful retreat for a long moment, then suddenly recalled Lee Shin’s promise.
She picked up her phone.
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“President, I’ve made my decision.”
The promise Lee Shin had given her was this:
“Choi Pharmaceutical Association.”
That was the company’s name.
________________________________________
Massive investment poured in as three giants had joined hands.
Е n̄uṁ а .і̄ d̂
Choi Yeo-shim’s resolve was set.
And now—what next?
Dilarang mengopy novel dari Enuma.id.
Run!
[ Elixir Investment Briefing Ends in Great Success! ]
[ What’s in those boxes the smiling executives carry away? ]
With the embargo lifted, the media went wild.
Enŭm а̂_.і d
[ Mir Guild & Choi Pharmacy Launch Joint Venture ‘Choi Pharmaceutical Association’ ]
[ CEO Choi Yeo-shim: “We’ll create medicine with integrity.” ]
•
•
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[ Is the Mir Guild Pulling It Off Again?! ]
[ CEO Lee Shin Announces “An Elixir for Everyone!” ]
W е̄ b n ō v̆el̇ E n̊ ü m a
[ 100 Days? Elixir? Rejuvenation? What is [Woongjin-dan]? ]
As these sensational headlines spread, online communities buzzed.
― What’s with that tacky name, Woongjin-dan? From Ungnyeo, the bear woman, or what? lol
― Seems like it haha. They said 100 days, didn’t they?
― That CEO’s really selling snake oil now? lmao
― My cousin works with the Mir Guild—says it’s not total nonsense.
Dilarang mengopy novel dari Enuma.id.
― Yeah;; I heard something similar. Lately, luxury cars line up in Yeongdo.
― Huh, if it’s real, that’s kinda scary…
While public attention was glued to the news, surprisingly, buildings were already going up in Yeongdo.
“Chief Secretary Yoo Cheol-ong, this is Vice CEO Chae Dong-ha. If my grandfather has you, then I have him.”
“Pleased to meet you. I’m Yoo Cheol-ong, Chief Secretary, assisting with this project.”
“Th-the pleasure’s mine, sir! Vice CEO Chae Dong-ha.”
Е_n̆ uḿ а .îd
“Don’t be nervous, hyung. People call him the Grim Reaper of LeeDo, but he’s got a warm heart.”
“...Please, stop!”
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“As you can see, Dong-ha gets shy. Please take good care of him, alright, Chief Secretary?”
“Understood. Time is short—let’s proceed. Strategy, Crisis Management, handle your assignments. Vice CEO Chae, you’ll move with me.”
If Emperor Lee Sang-byeok was the ruler of the LeeDo Empire, then Yoo Cheol-ong was the strategist who paved the way for him—a throne-builder.
For someone like him, founding a company was child’s play.
E n ǔmа̀. і_d
Creating something from nothing, breaking apart and merging existing companies as easily as stacking blocks—
Chae Dong-ha learned a lot from him.
Meanwhile, Lee Shin was just as busy.
First stop: the district mayor.
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“Mayor Noh, how long are you going to stay a district mayor? Let’s make a masterpiece and climb higher.”
“Of course, President. With you feeding me this golden opportunity, I’ll take full responsibility for transforming this city.”
Е̃ ń ú m̃ а́. і d̈
“Hahaha, that’s why I like you, Mayor.”
Mayor Noh Hyung-shim was opportunistic and ambitious, but his love for his hometown was genuine.
Even when better chances arose, he’d started his political career in this remote place.
After so many years, spring has finally come to this dead city.
He treated it like his life’s mission, burning himself to make it bloom again.
“Tear down the empty houses! Clear every factory that’s been idle and open new roads! No more housing permits along the coast—we’re turning it all into a tourist zone!”
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“I’ll take responsibility. Level everything!”
And the citizens felt the change day by day.
“The town looks different every morning.”
“How’s a building going up in a week? Isn’t that dangerous construction?”
“No way. They say Awakeners are doing the work—money’s flooding in.”
“Whoa.”
Ӗn̆ú m̆ ă
New buildings rose where none had been.
Messy lots were reorganized, convenience facilities opened, roads were repaired.
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If Dragon King Palace and Mir City had organized the city, this phase was expanding its infrastructure.
And the result?
“Hey, drink up! I’m treating—got a new job!”
“Huh? Where?”
Wӗ ḃnо_vе̄l Е̃ n u̇ mă
“Hehe, that new pharmaceutical company. Had the interview, got the job!”
“[Choi Pharmaceutical Association]??”
“Yeah, production line—full-time, good pay.”
“How good?”
Dilarang mengopy novel dari Enuma.id.
“This good.”
“!!… You’re kidding—that’s amazing. I’m jealous.”
E n̂ûm̊ а .і̃ d̄
“Hehe, I know, right? You should apply too. They give extra points to local residents.”
Jobs were increasing. Young people were moving in.
Money flowed through the city’s veins, and the economy woke from its long slumber.
If the elixir restored vitality and youth to people, then this company was rejuvenating a dying city.
From the observatory on the mountain peak, Lee Shin looked down at the city.
“So, sis—how’s my empire?”
Dilarang mengopy novel dari Enuma.id.
“It’s magnificent.”
“That building going up—is that the LeeDo Department Store? And beside it, the multiplex?”
“Chairman of Taeyang Group promised to build the country’s largest megaplex and warehouse mart and Shinsung Group is constructing a resort and training center.”
“The beach, the aquarium, the cable car—those were assigned to others, right?”
“Yes, well distributed.”
“Heh, good. Then my part’s over there, right?”
W̊еḃn о̃v̀ ё l̆ Е n u̇ ḿ a
“Over there?”
“Yeah, away from the residential area. Let’s do what we talked about before—something spicier than Mir City…”
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“??”
“A club!! Flashy lights, put your hands up!”
“……”
“Not a fan of that idea? Should I dance instead? Wait, sis—come with me!”
W̃е b́ n̈o v̂ ė l̄ Е̊nû ḿа̇
Bit by bit, the empire was taking shape.
Lee Shin’s empire—the dragon’s nest.
“All right, everyone—let’s lift the shutters!”
[ Choi Pharmaceutical Association [Woongjin-dan] First Release!! ]
Dilarang mengopy novel dari Enuma.id.
________________________________________
Due to the nature of pharmaceuticals, Woongjin-dan can only be sold strictly offline.
Ѐ n u̇m̀ а̂ .i d̈
What does that mean?
What do you think it means? It means people are flooding into Busan.
― ……What’s this line? I came here in the morning.
└ LOLLLLLLLLL
└ WTF, are those all people??
└ Looks like the Great Wall of China LOL
Dilarang mengopy novel dari Enuma.id.
└ You just didn’t try hard enough~ You’ve gotta be on standby, that’s basic. I was already living in Yeongdo for a month haha
└ For real LOL I’ve been in Yeongdo for a week too. I was watching the night sea and then ran over in a panic.
When the announcement went up at exactly noon, lights came on all over Yeongdo and people poured out.
Then Busan, then Gyeongnam—an open run the whole country took part in!
Every camera from every broadcast station gathered there.
“This is in front of Yeongdo Bridge in Busan. The line behind me is for people trying to buy Woongjin-dan. The number of people waiting is impossible to count, and even now it’s still growing……”
W e b̂ ňо̂ ṽёl_ Е n̈ú m̄ a_
“The waiting line starts from the Choi Family Pharmacy next to the Mir Guild over there, stretching all the way to this bridge, completely filling the sidewalk. Police have been out since dawn to ensure citizen safety……”
One interview among them drew particular attention.
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When a woman said she had waited a month, the interviewer asked why she went through such trouble, and she replied coldly:
“Are you seriously asking because you don’t know? They say it makes you younger—what more do you need to hear? Stop talking nonsense.”
Yes, youth.
Those two syllables explain everything.
Еn u m a . і̄ d
Humanity’s most primal desire lies right there. How could anyone resist that?
Strictly speaking, it’s about “physical enhancement” and “anti-aging,” but isn’t that basically the same thing?
Anyway, people obsessed with youth completely lost their minds.
All 30,000 first-batch sets sold out. The 500,000 preorders filled up that same day.
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[ Woongjin-dan’s price revealed — Basic type costs 30 million won? Premium type is ‘???’ ]
[ Are they really dividing classes by price? Controversy over discrimination. ]
Ĕn̈ u m̃_а́ ..íd̂
[ CEO Choi Yeo-shim directly rebuts discrimination claims: “The basic type is a simplified version with reduced components, while the premium type focuses on full efficacy. It’s a difference in function, not status.” ]
[ CEO Lee Shin: “If you want convenience, take the basic type. If you have someone to manage it for you, the premium type. I take the basic type.” ]
30 million won — about an annual salary.
A huge amount, but compared to cosmetic surgery or maintenance costs, it wasn’t that outrageous.
So, celebrities and YouTubers sensitive about looks and aging went crazy for it.
― “Everyone, this is Woongjin-dan. You see here next to Sanwang-nim’s face, it says 60 pieces, right? That’s a month’s supply. Okay, let’s unbox it……”
Dilarang mengopy novel dari Enuma.id.
― “You can get a 100-day supply, but I chose to split it up. I don’t know, feels like the effect might fade if I just leave it sitting in the fridge, you know that feeling? So I only picked up 30 days’ worth and decided to get fresh ones later……”
And here’s where Lee Shin’s hidden move came into play.
― “Hey, you know Yeongdo, right? They’ve really done it up nicely — hotels, beaches, everything looks amazing.”
― “Next time I go pick up my pills, I’m gonna watch a Mir Guild match and enjoy a little hotel vacation too, mmhmm. Don’t worry, I’ll stream it!”
As mentioned before, since Woongjin-dan is a pharmaceutical item, delivery isn’t allowed. Of course, since it’s an elixir, there could have been loopholes, but Lee Shin intentionally avoided that.
Those are all fans and money!!
Ẇeb n̈ о̊v̄ е̄ l Ěn ũm̆а̄
“Just as you predicted, CEO, visitor numbers keep increasing.”
“Of course. People always recognize what’s good.”
Dilarang mengopy novel dari Enuma.id.
In this era that prioritizes convenience and online shopping, the offline market still has clear advantages.
Namely, visiting and experiencing!
As consumers come, foot traffic rises, and the surrounding businesses benefit. Even if they just stop for lunch, that’s still money!
In other words—regional economic growth.
Én ú ṁ a
And this land belongs to me, Lee Shin! Mwahahaha!!
They sleep in the hotel built by Lee Do, eat in Mir City, enjoy entertainment invested in by Lee Shin, drink in bars invested in by Lee Shin, stay in accommodations invested in by Lee Shin, and finally watch matches at the Mir Guild arena.
Lee Shin was, quite literally, building an empire.
And just as that empire was being raised…
Dilarang mengopy novel dari Enuma.id.
― Amazing, it’s real! It works!! [Proof photo]
Oh?
Е̌n ù m̈ ӑ .і ḋ
Maybe the empire was already complete…….
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