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Chapter 57
A famous psychiatrist in England once said.
“Do you want to experience mental illness? Watch the Guild War League. You’ll see the very limits of human emotion.”
Led by the monster “Park Su-bin,” who had grown like a comet, the Mir Guild washed away its unstable past and all wary glances in a single match, climbing into the ranks of undeniable powerhouses.
So, when my guild—our guild—completely crushed the opponent in the first set of our second League 3 match, how did the fans feel?
The answer: they were up there, playing in the heaven above the clouds.
Ên u ma
└ F***, this is ***stasy! This is ***stasy!
└ ㅠㅠ Su-bin, this aunt is dying ㅠㅠㅠ
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└ That brat who said we were getting cocky after one good game << Going to wreck him lol
└ You bastard, you’re dead lololol
But then came the second set.
Rookie Yoo Rira, only two days into her Hunter registration, went into the game and ended up with 17 deaths, throwing hard.
W̆ e̊ b́ ň о̃ v́ е̇l Еńü m̃ a_
Fans who had been talking about heaven just moments before plummeted straight down, punching through the mantle and crashing all the way into the depths of hell.
└ You son of a b****! You fing I!%!!&!!
└ &!!XX!!XX%!&#$!# (Interpretation: Mr. Lee Shin, where do you live?)
└ TaS!%#!XX&#$#%& (Interpretation: Are your parents well?)
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The time it took to drop from heaven to hell: a single set.
At this level of slapdash handling, even the fallen angel Lucifer would shake his head in disbelief.
Ẇ е b̊n о̌v̄е l̇ Ên̈ u m̆а
But if it ended here, it wouldn’t be mental illness.
In the third set, Yoo Rira—who had just gotten 17 deaths—delivered a dazzling performance. She gave back all 17 kills in return, lifting the fans from the pits of hell straight back up to heaven.
└ Holy sh**, she’s insane! What is this lolololololol
└ I’m gonna lose my mind, lose my mind, lose my mind, lose my mind, lose my mind……
└ I think I’m gonna hyperventilate ㅠㅠㅠ
└ I’m a professional webnovel writer. If I wrote a story like this, I’d get cursed out ㅠㅠ
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The time it took to go from heaven to hell, and back from hell to heaven: 1 hour, 33 minutes, and 1 second.
That day, in just a few hours, Yoo Rira transformed from a diaper-wearer into a King God Super Ultra Fantasy Star, and the poor Yongbung-i fans’ dopamine circuits burned and melted away.
Even the insiders couldn’t keep their heads straight this time, and it was all thanks to Yoo Rira. They went wild over the appearance of another fantasy star following the monster Park Su-bin.
“Seventeen deaths in set 2, and seventeen kills in set 3? And in her debut match, she gets a pentakill? Is this real life?”
“League 3 level is high these days… huh? She’s only been a registered Hunter for two days? No way, don’t lie, you’re messing with me, right?”
“Wow, her details are crazy… I’ve always said it—ADCs are all about detail. Look at this movement. Horizontal movement, vertical movement, it’s all nuts.”
Ӗ n̊úm̂а́
It was a different flavor of shock compared to Park Su-bin.
If Park Su-bin made the enemy feel like they were facing an insurmountable wall with overwhelming defense, Yoo Rira instilled fear with unreachable speed.
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One former first-division ADC analyst even called this match a clear case of “ADC difference.”
— “Look here. The position and view when she died the first time. And now this scene in set 3. Don’t you feel a sense of déjà vu? That’s right. She planned it. You see it now, right? This Hunter is basically smart.”
— “An ADC absolutely has to be smart. She understood her limits exactly and realized quickly that ‘speed’ was her only way to survive. Just look at how she used that to 200% effectiveness in the last team fight.”
And they added that the real person to praise was someone else.
W eb̃ ń о̊v̆ еĺ Ё n ů m а
— “Once could be a coincidence, but twice is skill. If he discovered Yoo Rira after Park Su-bin, then yes, we have to admit it now. Lee Shin—this man has a genius for ‘eye for talent’ and ‘training.’”
It wasn’t a matter of finding a promising talent who hadn’t had their chance. It wasn’t guiding someone who had gone down the wrong path back onto the right one.
He had created something out of nothing. He had “discovered” them.
— “I once said the Mir Guild was a warning to League 3. I sincerely apologize. I’m sorry. I was wrong.”
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It hadn’t been a warning from the start.
It had only been three rounds, but analyst Lim Chorong was convinced.
We b nо̀ ṽ е l Е n̆ ūm ă
Under the command of the revered Teacher Mountain King, with Park Su-bin as the unbreakable wall, Yoo Rira as the piercing spear, and the genius CEO Lee Shin who had discovered them all—
— “What we’ve been watching is already a legend.”
[ Analyst Lim Chorong: “The legend never stopped from the beginning.” ]
[ League Office official: “We knew they’d be good, but to devastate the league in just three rounds…” ]
••
••
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[ CEO Lee Shin’s SNS: “Do not doubt.” ]
[ Mir Guild fan club Yongbung-i Era banner ad: “We believe!” ]
________________________________________
[ 4th Round raid “Weeping Siren’s River” cleared. ]
[ 7th Round victory over <Opal Guild>. ]
[ An ecosystem destroyer has appeared. League 3 trembles in fear. ]
Wē ḃn о́ v̀ е l̇ Е nuḿ ā
••
••
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Icon of miracles, symbol of legend, destroyer of ecosystems, bullfrog, evil empire, raid breaker, record excavator, and more—
The Mir Guild advanced, sweeping up nicknames like trophies.
“Another good morning~!”
Lee Shin burst energetically through the guild doors again today.
Ẁ ёb̀ ṅ ovӗĺ Е́nu̇_m а
And when the guild staff, who had been working, started to stand to greet him, he gestured for them to sit back down.
“Sit, sit. Between us. Oh? Mijeong, you got your hair done—very, very nice. Jitae, why’s your face looking so good? Married life treating you well?”
With his characteristic fluttery gestures, Lee Shin cracked jokes.
While it might seem frivolous, the guild members now knew that this was just Lee Shin’s way of showing friendliness, and they welcomed it. They were even grateful for it.
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In the guild industry, front office staff often get low pay and cold treatment, so where else would you find a place that not only lacked pretension, but took such good care of its staff, and on top of that, paid this well?
It made his already handsome face look even more handsome.
Е́ ǹ ûm̊ ă
Meanwhile, Lee Shin moved a nearby box to the center of the office, stood on it, and naturally drew everyone’s eyes.
Then he spread his arms wide and shouted:
“Alright, we did it! We continued our record-breaking streak in the 10th Round! Applause!”
Whistle!
Clap clap clap!
The sound of applause and whistling.
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Even though the record-breaking streak had been going for nearly a year, this moment always felt fresh and exhilarating.
“You can all be proud. This record is thanks to the hard work of me and all of you. Now, turn to the person next to you and tell them they did well.”
“The raiders out there get praised by everyone, but who praises us? Let’s lick and embrace each other here. Dong-ha hyung, good job.”
As with most successes, there are those who get the spotlight, and those who are overlooked—like these people.
In the guild world, it’s taken for granted that the raid team monopolizes the credit for the guild’s success.
Even when they win promotion or stack up consecutive wins, people only talk about how great Mountain King is, how amazing Park Su-bin is, or how genius Yoo Rira is. No one looks at the front office.
Ẽn̈ u m̊ ã. i d
Lee Shin didn’t like that.
It brought back unpleasant memories from his days as the “Firefly of Guro District.”
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— “Hey, I’ll take care of you next time.”
— “Just yield this time, Mr. Lee Shin. You have ability. You’ll get your chance.”
In any case, Lee Shin’s philosophy was that success should be shared.
If anything, in terms of total work, Lee Shin and the front office here had done more.
Е nuḿ a
Ever since the league began, everyone here had been arriving at work with the sunrise and leaving when the moon was up. When the Hunters went out for afterparties after matches, these people were preparing data and checking supplies for the next game. Who could dare say they hadn’t contributed to the success?
That’s why Lee Shin always celebrated the end of a round with the front office like this.
“You all know, right? The only thing I can give you is money. Expect it—the bonuses will be thick. Let’s all hang in there a bit longer.”
“”Yes!””
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“Haha, great answer. Now, back to work. Team leaders, please stay behind.”
Soon after, a meeting for team leaders and above was held in the CEO’s office.
W̊ e̊ b́nо v̈ е̂ ľ Е́ ǹ üm̆а̀
Sitting at the head, Lee Shin took a sip of coffee before speaking.
“Let’s get right to it. Business team first.”
“Currently, Café Lair is steadily increasing the number of franchise stores. Due to demand for the collectible stickers, operating profits are steadily rising as well.”
Their first goal was to secure 700 stores nationwide, and at this rate, achieving that goal within half a year of launching was not a dream.
But not everything was smooth sailing.
“…Since we don’t have professional experience operating a franchise, it’s hard to respond to unexpected issues. The number of team members has also reached its limit.”
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Manpower.
In other words, human resources.
They were short on people, on experienced staff, and on managers—everything.
It couldn’t be helped. Their roots were in being a guild, after all.
But maybe because he had anticipated this problem, Lee Shin’s answer was straightforward.
“My original plan was to stop once we hit the first goal. Once we reach 700 locations, stop taking new franchisees and just manage the existing ones. At the end of this season, we’ll be doing a large-scale recruitment drive. Let’s hang in there until then.”
Е̄n ǔm а
Anyway, if they are promoted to “League 2,” expanding in scale is inevitable.
Until then, whether it turns out to be gruel or rice, they have to stir and fry with this personnel.
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Next is the PR team.
“Home games are continuously sold out. Season ticket subscription rates have also increased by 10 percent. The fan club is steadily rising at 550,000 members. Even YouTube viewership has increased sharply. And here.”
“What is this?”
“A list of broadcasting stations that are trying to make a broadcasting rights deal with our guild.”
Wе́ b́ n о̃v̌ е l̃ Ēńu m̈ à.
“Hoo~”
“For reference, there are overseas ones as well. We’ve had serious inquiries from Vietnam, the Philippines, and the Middle East. These days there’s a lot of talk about the Korean Wave, the Korean Wave, but I didn’t expect we would benefit from it like this. Haha.”
“Hooooh!”
Currently, the broadcasting rights for the Mir Guild are held by MBS.
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When Lee Shin was appointed as CEO last year, they tested all broadcasting stations in Korea to sell the broadcasting rights, and this was the only place that responded.
Of course, MBS also didn’t expect the Mir Guild to achieve such insane results. They simply believed in Lee Shin’s buzz factor (whether he did well or caused trouble, either way), and making that deal turned out to be a stroke of genius.
Ẁ èḃn ov èl Е ǹů m̊а̇
Unexpectedly, they ended up monopolizing a goose that lays golden eggs at a bargain price.
Naturally, the other broadcasting stations went crazy and jumped around.
Performance? They set records wherever they go.
Stars? Mountain King, Park Su-bin, Yoo Rira, and the superstar Lee Shin.
Fandom? Needless to say, if you provoke those guys, you’re screwed.
Average viewer ratings? Always at a level that easily surpasses most League 2 matches.
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And they’re enjoying all this for only the price of League 4-level broadcasting rights.
If even a cousin buying land makes you jealous, then when a competitor hits the jackpot? Of course the other broadcasting stations would go crazy and jump around.
The people who ignored Mir Guild’s calls back then are probably getting a harsh scolding right about now.
“Director Jeong Sun-dong.”
“Yes.”
“Take these offers to MBS and make a deal. If they want to keep the monopoly, they should pay accordingly. Hmm, this much should be fine.”
W ė b̀ń о̌ v е̃l Ê nu̇ m̊ а
“Gasp! …T-this much?”
“Why? I think it’s cheap. For reference, there’s no negotiation. If they can’t even pay that much, just go to another broadcasting station. Can you do it?”
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“Understood.”
“Next.”
Lastly, the materials team.
“There’s no problem with potions or consumable supplies, right?”
Е nú m à
“There’s no issue with the products or their quality at all. It’s just that…”
“What is it?”
“…It’s a bit awkward to say, but a few business partners have hinted at whether it might be possible to put in some advertising.”
“By ‘hinted,’ you mean they’re not asking directly, just testing the waters?”
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“Yes, as if saying they’d greatly lower the transaction price if we just advertised.”
“Kiyaaa~! Everyone, give a round of applause!”
Е n̆ ú m а
-Clap clap clap.
“We’ve really grown a lot. Broadcasting stations and business partners that we used to have to go visit are now bringing things all packaged up for us.”
This is why the guild world is often compared to the entertainment industry.
In entertainment, rookie idols, unknown actors with low recognition, and small agencies have to beg PDs and writers endlessly to get on TV, but once they blow up, the situation reverses instantly. The PDs ask, ‘Can we book you?’ and the writers ask them to appear in their dramas.
It’s the same here.
When in the lower leagues, the guild is the ‘subordinate,’ but as their performance improves and they climb up, they become the ‘superior.’
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“I was already thinking about ads and sponsorships, so this works out nicely. Hand this over to the sales team. Let’s test the waters ourselves. Free is out of the question, and for a reasonable price, how much would be good…”
While discussing prices with the team leaders, the female secretary quietly opened the door, approached Lee Shin, and whispered to him.
In that moment, Lee Shin’s pupils noticeably dilated.
“Wait, everyone stop! Stop!”
Lee Shin hurriedly stopped the meeting and, as if he couldn’t believe it, reconfirmed with the secretary.
“You’re saying contact really came from there?”
Е̌ǹ um̃ а̃
________________________________________
LeeDo Group Headquarters.
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In the middle of a meeting being led by the Vice Chairman, Lee Young-bin, seated at the head, spoke with a disinterested expression.
“You’re saying we should give Mir Guild an LeeDo Electronics advertisement?”
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