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Chapter 59
Shocking news spread throughout the guild world.
[ Mir Guild signs sponsorship deal with Shinsung Electronics ]
[ Shinsung Electronics: “For us, who pursue beauty and class, the Mir Guild and CEO Lee Shin are the perfect partners.” ]
[ Regarding the sponsorship, Mir Guild CEO Lee Shin says: “Dea is fantastic.” ]
Shinsung Group, ranked 4th in the business world, became the sponsor of a 3rd-division league guild.
Ёňǔ m̈а̃. і̇ d
Has anything like this ever happened before? No need to think about it — it hasn’t.
There have been mid-sized companies or moderately successful ones sponsoring before, but never a corporation of this scale.
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That alone was shocking enough, but what really blew people’s minds was something else.
└ Isn’t Mir’s parent company LeeDo???
└ Shinsung? LOL are they kidding?
└ The release timings of “Dea” and “Royal” are already overlapping, and competition between the two is fierce. And now a guild owned by LeeDo’s parent company is getting sponsored by Shinsung?? This is chaos;;;
W̄ е b̌n о̀ vе̊l̊ Е̇num̈ǎ
└ Lee Shin: “Dea is fantastic,” “Dea is fantastic” — sounds like it’s on loop lol
It wasn’t just anyone — it was Lee Shin, the eldest grandson of the LeeDo family, who appeared in every article saying “Dea is fantastic.” The shock and horror were real.
Then came another article riding the wave of that buzz.
[ <Exclusive> Mir & Shinsung Electronics sponsorship estimated at about 20 billion won over 3 years ]
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[ The largest sponsorship in the history of both 2nd and 3rd division leagues ]
Once the scale of the sponsorship was hinted at, the topic spread uncontrollably.
W̆ е b̄ň о̀ v̀ e l̆ E n̈ũ m̃ а
In reality, the contract was plastered with clauses like “penalties and termination if promotion fails,” but since the parties involved kept their mouths shut, nobody knew.
Thanks to that, Lee Shin, Shinsung Electronics, and Mir Guild all took the top three spots in real-time search rankings.
Naturally, the most flustered party in this situation was the LeeDo Group.
[ Parent company LeeDo comments on Lee Shin and Shinsung’s sponsorship: “We are looking into it.” ]
[ Internal source A: “The chairman also learned about it from the news.” ]
[ Executives who arrived at work from dawn report Chairman Lee Sang-byeok’s extreme anger ]
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It wasn’t just anyone — a guild nurtured, fed, and grown with LeeDo’s money had been taken away by none other than Shinsung.
At Chairman Lee Sang-byeok’s furious outburst, executives woke up in fright.
Especially Lee Young-bin, who had dragged his feet despite discussions being raised — he received a joint kick for the first time since turning 20, wounding his pride.
He immediately summoned Lee Shin to proceed with a contract.
“……You little punk.”
“Uh, don’t come any closer. Put that hand down. I’ll leave, okay?”
Ẃ е́ḃ.ńov̆е́l Е̊ ń u m.а
“Sit down……”
“How much are you offering?”
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Of course, there were no conditions here.
It was no secret that after signing the contract, Lee Shin and Chae Dong-ha performed a victorious tap dance in front of LeeDo’s headquarters.
[ Mir Guild signs ‘sponsorship’ with LeeDo Electronics ]
[ LeeDo’s logo now appears on Mir Guild’s towers, minions, nexus, and buff shops — everywhere except the emblem ]
Ѐ n̈ uḿ а̊
[ Experts say Chairman Lee Sang-byeok’s obsession with being No. 1 means “it’s surely even more than Shinsung’s sponsorship, even by 1 won” ]
[ Vice Chairman Lee Young-bin: “It was a communication mishap. We value Mir highly.” ]
[ CEO Lee Shin this time: “Royal is fantastic.” ]
•
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•
— “Hahaha, what a rare sight.”
Ẃеb̄ n̆ õ vе l Éṅu ma
— “Currently, Mir Guild hunters awaiting their match are wearing Shinsung Electronics’ emblem on their chests, while their towers bear LeeDo Electronics’ logo.”
— “To hold two rival corporations under one banner — you’d only see this in a derby match. Hahahahaha, Mir Guild is truly entertaining.”
— “I strongly agree.”
— “I can’t recall a 3rd-division guild landing such a large sponsor. And to have multiple sponsors? Even 1st-division popular guilds struggle with that, yet CEO Lee Shin made it happen.”
— “From vision to talent development, now even management — perhaps it’s not just Mir Guild that’s writing a legend. We’re ready. Round 11 begins.”
And so, Lee Shin came to hold in his arms the electronics divisions of both the No. 1 and No. 4 groups in the business world — direct competitors at that.
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________________________________________
Some time later, Lee Shin returned to Seoul to film a “Dea” commercial.
There wasn’t anything particularly difficult about it.
He simply wore his usual dress pants and shirt, draped a varsity jacket embroidered with the Mir Guild’s dragon emblem over his shoulders, walked a few steps, turned around, crossed his arms…
And finally, as the camera approached, gave the brightest smile he could muster.
Gasps erupted.
W е̃b ǹ о v̂ёl̃ Е̌ núm а̌
“Wow……”
“That’s a picture-perfect shot……”
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Even the ad team, who had seen all kinds of stars, couldn’t take their eyes off him. Especially the director, who was practically shrieking.
“Beau~~tiful! Nice guy. Perfect. Excellent. Oh my God. To think such a subject exists in this world. I shot it! Me!”
As expected from someone whose very outfit gave off buttery vibes, the director kept clapping and reacting like a Westerner.
“Mr. Shin, why haven’t you come to this side with that face? I’m not joking — Hollywood wouldn’t be impossible for you.”
W̆е̃ bn̈ŏ v е l̃ Ё ǹ ü m а̄
“Thank you.”
“If we put your guild members behind you in that last shot and zoomed out — holy sh*t! Look, I’ve got goosebumps. If you’re interested, call me. You have to come to this industry. Absolutely have to.”
Then someone interrupted the director.
“Jimmy, that’s enough. Can’t you see you’re making the CEO uncomfortable? This way, sir.”
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The head of marketing — who had personally come to the filming site after securing the sponsorship — was escorting Lee Shin.
“Sorry. The director’s talented, but since he’s worked mostly in the US and Europe, he’s not familiar with Korean norms.”
Е̂ń ů m̃а̇
“It’s fine. It’s fun, actually. But what brings you here in person, Director?”
“I wanted to thank you personally and see if you might have time for lunch.”
“A personal thanks?”
“Haha, I mean the sponsorship. It’s been very well received in the group.”
From the marketing director’s perspective, the sponsorship with Mir Guild had been close to a gamble.
Leaving all other factors aside — they were a 3rd-division guild.
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It’s not like the group didn’t have its own guilds — they had two, in 1st and 2nd divisions — yet to sponsor an external guild in 3rd division could easily make them look like fools.
In fact, his competitors in the company tried to tear him apart over the deal.
But once a select few higher-ups learned the details of the contract, they publicly defended him instead.
“By higher-ups, you mean?”
“Of course, the directors — and the chairman himself was pleased.”
“Oh?”
W ӗ b̊ no v̀ ë l Е̇ n̄ u m̊ а̄
With a ridiculous clause that required paying penalties if promotion failed, the group would, in reality, suffer no losses.
By then, the marketing director had already become something of a legendary conman in their eyes. People were practically lining up to ask how he had convinced Lee Shin to agree to such terms.
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The chairman took it even further: “Good! Serves that guy right!” and laughed in delight.
With unexpected buzz arising from the tangle of relationships between Lee Shin, Mir Guild, LeeDo, and Royal, the chairman even personally came to pat the director on the back.
“See? I told you it would be a hit.”
“You were right. I doubted you, CEO.”
Е ǹ ū m̈ ä . і d̃
“You’d better treat me properly for this.”
“Haha, anytime.”
“I’m joking. Between us, come on. Let’s just have soju.”
“Always with the soju. What did soju ever do to you? Don’t you get tired of it?”
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“Oh, I love it too much.”
Hahahaha.
Ӗnů m a .і̌d
The two slung arms over each other’s shoulders and laughed. Naturally, eyes were drawn to them.
In truth, the marketing director was a good person only in front of Lee Shin — nobody else on set could even meet his gaze.
Even with top-tier actors whose names everyone knew and idols who frequently charted on Billboard, he was still someone from another world entirely.
The way people looked at Lee Shin and the director was filled with admiration for the uppermost echelon of society.
“So, did you tell the chairman I wanted to meet him personally?”
“I was able to tell him, fortunately.”
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“And my message?”
“Well……”
“Judging by your tone, the reaction wasn’t great.”
“He was intrigued. Just… it was so out of the blue.”
“As long as you told him, it’s fine. Let’s finish the shoot first. You’ll stay until the end, right? Don’t forget after we’re done.”
Lee Shin mimed downing a soju shot and walked toward the filming team, making the director smirk.
Е̂ n ŭ mа
Thinking that Lee Shin was indeed a man of many charms, the director ordered his subordinates to book a good barbecue place — renting out the whole floor to avoid crowds.
Unfortunately, their efforts would go to waste because he arrived.
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Creak—!
The door opened, and men in black suits quickly entered, securing the surroundings.
The man who appeared to be their leader soon announced in a deep voice:
“The chairman is here.”
We b̈n̈ о̄ v еl̀ Е n̈ u m̌а̂
“……!”
Starting with rice cookers, then radios, washing machines, TVs, and so on.
He dedicated his life to overturning the white goods market, which Japan had firmly dominated, and after 30 years, he finally achieved that great undertaking.
A living witness to the history of South Korea’s white goods industry, Chairman Kang Do-kyung entered.
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“Chief Choi! I told you not to embarrass me like that.”
Oh, no, it’s fine. Get back to work, get back to work. I just dropped by, so keep working.
Ŵеb̃ nó v е̂ l̊ Еn̊_um̊ а
When Chairman Kang waved his hand dismissively, the people awkwardly returned to their places. In the meantime, the division head came running up in haste.
“Chairman, you’re here.”
“Oh, Director Yang is here too?”
“Yes. But what brings you here?”
“I was just out for a stroll nearby and dropped in for some coffee. That’s okay, right?”
“Of course. I’ll have coffee brought right away. Two cream, two sugars, coming right up.”
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“Yeah, you’ve been good at making coffee since you were a kid. I’ll leave it to you.”
While the division head held a teaspoon for the first time in a while, Chairman Kang silently sat and watched the filming set.
But that aura of his didn’t go anywhere. Even top actors were sweating nervously, rappers who normally yelled without fear became meek kittens, and even the famously talkative Director Butter was rendered speechless—that was the presence of Kang Do-kyung as a man.
Eventually, someone had to step up.
And that was the only person here who could withstand Kang Do-kyung’s aura—Lee Shin.
“Jimmy?”
Wе̃b̃ ṅ оvѐ l̈ Е̌n u̇ ṁа̃
“Huh? Huh?”
“I’ve more or less finished shooting my part, right?”
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“Uh, yeah… a little.”
“I can fix that later when I go down to Busan for the guild group shots, right?”
“Y-yeah, I guess?”
“Then let’s do mine then. I’ll be taking this old man with me for a bit.”
Е́ n̄úm а .і̇d̃
“Uh… uh…”
Leaving the stammering director behind, Lee Shin walked straight ahead.
At the end of that path was Kang Do-kyung waiting.
How many people in this country could casually refer to him as “that old man”? Even at most, you could count them on one hand.
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Lee Shin bowed deeply.
“Allow me to introduce myself. I’m Lee Shin, representative of the Mir Guild.”
Е̌ nŭm а̃ .ĩ d̃
“Hm? Not the eldest grandson of the Lee family?”
“No.”
“They said the Lee family’s troublemaker had changed, and it’s true, I see.”
Not the Lee family, but the Mir Guild…
A glint of interest flashed in Kang Do-kyung’s eyes.
He thought it might be worth hearing what this young man had to say.
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“Director Yang. Who’s using the group’s main conference room?”
“You can go right in now.”
“Get it set up. We’re going there now.”
Everything was going according to Lee Shin’s plan.
________________________________________
Rewinding a bit, to the day Lee Shin signed the sponsorship deal with the division head.
Е̂ ňům а̊
After taking the standard handshake photo holding the contract, Lee Shin made one request.
This contract will definitely succeed. It will be a huge hit. Then surely those higher up will recognize your contribution, and if, in the process, you happen to meet Chairman Kang Do-kyung—
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Make sure you pass along this message.
— “I’ll fix Shin-sung-ddak for you.”
Shin-sung-ddak.
Loosely put, “Shinsung Guild is only fit for the middle ranks.”
Е́ṅumа . і d
For nearly 20 years, it had been a meme ridiculing the Shinsung Guild, which hovered between 8th and 14th place among the 20 guilds of League 1. Chairman Kang Do-kyung didn’t show it outwardly, but he was extremely—utterly—absolutely ×100—offended by this.
That’s why Lee Shin was certain that an opportunity like this would come.
“Shinsung is nominally 4th in the business world. Only three companies are above us. But look at the state of the guild. Last year we came in 10th. There are people above me at the Federation table who I wouldn’t even dine with. Doesn’t that make my insides boil?”
“Right, right.”
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“Look, am I worse than that Kim guy from Kirin? He asks for money, I give it. He says we need to develop prospects, so I even made a second-tier guild. If you knew how much money I hand over to them every year, you’d faint.”
“I know, I know very well.”
Е̂.n̄ǔ m̄ а̃ . ї d̊
“Not long ago I was so fed up I thought about just scrapping the whole thing and keeping only the mana stone farming guild. Then, at that time, you sent me an interesting story through Director Yang.”
“Shin-sung-ddak — ahem, I said I’d fix their poor performance.”
“…If that was a joke, you’ll have to take responsibility. This old man might get very, very angry.”
“I understand.”
“Alright, let’s hear it.”
“It’s nothing much.”
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Lee Shin said it casually.
“There’s someone who’s fixing matches.”
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